The “Say Yes” In-Market Campaign
It’s imperative to uphold brand integrity even within shopper marketing. These videos uses their 15 seconds wisely. They clearly and concisely convey a key product feature while also delivering on Toyota’s “Let’s Go Places” promise of adventure.
In-Market Banners
We created a wide range of data-informed banners that engage different kinds of car shoppers and shepherd them through the Toyota-buying process. These banners are deeply integrated into Toyota.com and shopper data to provide the most relevant messaging possible.
Mirai VR (Best Viewed in Vimeo Mobile App)
Toyota’s innovative Hydrogen vehicle got an equally innovative launch. We created an Oculus virtual tour of its fuel cell system starring Dr. Michio Kaku, and a 360 video for wider distribution.
RAV4 Marsden Dynamic Video
Facebook’s interest targeting lets you serve ads based on a user’s personal interests. To launch the RAV4 Hybrid we invented “dynamic storytelling”. We shot James Marsden for one day, stitching together clips to create thousands of videos that showed why the vehicle was perfect for your interests.
Call of Duty Influencer Video
Back when videos “went viral” we partnered with the influencer FPS Russia to tease the latest COD game.