Wendy’s
The microsite model is gone, but this was a fun way to engage fans of always fresh, never frozen burgers.
Burger King
Simple, fun, based on a product truth.
New York Tourism
There is a lot to see in NY besides NYC. This campaign widened the I Love NY brand and encouraged exploration of the entire state.
Method
COMECLEAN.COM let people wash away their transgressions for the new year. This was dynamic content before anyone else was thinking about it. Microsites were just coming up, CPB was hitting its stride, and on more than a few nights I slept under my desk.